YOUR BRAND’S PUBLIC VISUAL PERSONA
Corporate Identity – It's All Encompassing
Corporate identity (corporate ID) is much more than your logo design, business cards, and stationery. While branding focuses on the emotional connection your customers have with your products or services, your corporate ID entails the entire sensory experience that your audience has with your business. Your identity also takes into consideration the overall tone and personality of your messaging across all interactions with your customers. Examples of your corporate ID components include business cards, stationery, presentation folders, marketing materials, website, social media sites, signage, and even your office décor. We develop successful corporate identities for local Rochester, NY, businesses, as well as global Fortune 500 companies.