INNOVATIVE PACKAGE DESIGN SOLUTIONS
Why Dunn and Rice Design?
The packaging design experts at Dunn and Rice Design have built their reputation on premier graphic design and package design services.
We've provided packaging design for global and local consumer product companies for a variety of products and markets for three decades. Our goal is to develop packaging that springs from shelves that are often filled with visual clutter. Our graphic design team specializes in packaging design and will ensure that your package drives your brand and communicates your product’s value to the consumer. The result: increased sales.
Great Branding — Your Competitive Advantage
What if your competitor has a similar product to yours with only subtle features that separate you? This is when having a strong brand can give you the competitive edge. When competing products are similar in substance and price, consumers often purchase one product over another because of an emotional connection to the brand. Brands that evoke a positive emotional response within us—comfort, excitement, happiness, nostalgia—will often win over product attributes and price. At Dunn and Rice design, we design packaging that bolsters your brand, appeals to your audience, and compels them to select your product over a sea of competitors. Our experienced package designers will complete an analysis of your brand and determine whether it's helping your package design or could use an enhancement.
What We Do
The goal of packaging is to attract, inform, and engage consumers during the purchasing decision process. If your package design visually fades in comparison to its neighbors on the shelf, your product may be overlooked. At Dunn and Rice Design, we use a creative process that leaves no stone unturned. Long before any graphics are developed, we meet with you to discuss your goals, research your audience and competitors, explore the physical environments where your product will be experienced, review your packaging requirements, timelines, budget, and much more. We'll develop an estimate and once approved, begin the design portion of your project. From concept to production art, we can assist with all of your package design needs—or jump in and handle a portion of it.
It's All in the Details
At Dunn and Rice Design, we understand the practical ins and outs of package design and ensure that your packaging is structurally sound and that we meet branding, industry, and legal requirements and guidelines. We provide innovative, and functionally sound structural design as well as graphics and imagery. We understand that visual and verbal elements of your packaging are just as important as the structural design, so we take great care in developing packaging that's successful at the shelf—from concept to 3D prototypes. Our talented graphic designers are also detailed oriented, organized, and will create your package design with skill and visual impact.