IT'S ALL IN THE PREPARATION
A production artist prepares requires both technical and creative skills, pre-press knowledge, a flair for organization and detail, and a solid understanding of branding and typography. We also specialize in package design production art, which requires the graphic designer to possess additional knowledge of the packaging industry as it relates to production art files. Our production artists have been honing their craft for many years, which allows us to offer our clients a wide range of services—from preparing files for a catalog to creating multiple prepress production files for a complex multi-lingual line extension project.
Line Extensions Production
What's a line extension? It’s when a brand adds additional items in the same product line under the same brand name. Line extension approaches include highlighting or offering different product features, variation in product sizes or quantities, or to target different market segments—such as offering the choice of a luxury or budget version of the product. Well-known global brands turn to us for their line extension design and production art needs for many reasons—our graphic design expertise, our problem solving abilities, our knowledge of preparing files for printing, and our attention to detail. Contact us to learn more.